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UK government departments and the wider public sector are under huge pressure to improve service delivery and efficiency. We also know that investments in data analytics and data science play a key role in transforming services to help citizens. So what are the key challenges preventing more widespread adoption of
Deloitte’s 2019 Banking and Capital Markets Outlook begins by stating that “a decade after the crisis, the banking industry is on firmer ground.” Shortly after it asserts that “there may be no better time than now to reimagine digital transformation.” Having tinkered at the margins to keep the lights on,
In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to