Author

Harry Clarke
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Working with public sector organisations in order to prove the value of analytics, SAS UK

Harry works with higher education institutions across the UK in order to deliver the value of analytics to the student journey, advocating innovative approaches to maximising the value of data. He is passionate about lending his voice to the opportunities that emerge for universities through embracing data-driven decision making and putting the student at the heart of everything that they do.

Customer Intelligence | Students & Educators
Harry Clarke 0
The marketing best practices that drive student and financial value in higher education

In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to