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"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor, SAS. When
In my previous article, “The Vital Ingredients of Responsible AI,” I described the principles that underpin the need to develop AI systems that factor in the human factor, not only contribute to business outcomes but also protect individuals, society and the environment. While it’s difficult to argue with those principles,
Melhorar a vida das pessoas com base em dados, é um dos nossos principais objetivos no SAS. É neste sentido, que uma das categorias dos Curiosity Data Science Iberian Awards, que organizámos este ano pela primeira vez em conjunto com a SPAIN IA e a Data Science Portuguese Association (DSPA),