Hidden Insights
Experience the possibilities with Business Analytics
Marketing is going through a period of fundamental change, where things are very different than 10 years ago. Customers have higher expectations for their interactions – whether by phone, online or in person. They also want increasingly personalized experiences and offers. Fortunately, the vast majority are also willing to provide
There is no doubt that we are living in a new era of business intelligence (BI). In this new era, BI is no longer just a way to wrap data into various shiny packages for static visualisation. Instead, BI has started to get its own brain, and this new intelligence
In the previous article of this series, Vincent Rejany explained why Personal Data Protection regulation are calling for better governance of data. Let’s talk now about one building block of these regulations for demonstrating accountability: the records of processing activities, and how SAS® Personal Data Compliance Manager allows to perform
The distinction between specialists and generalists has been around for a long time, though not necessarily referring to people. For example, did you know that there is a species of birds that only lives in the Marlborough Sounds in New Zealand? The king shag is only known to breed at
Ever since I was a child, I have loved the Warner Bros. cartoons featuring Bugs Bunny, Daffy Duck, Road Runner and Wile E. Coyote. I was fascinated by their different characters, and how they interacted, and the way that the storylines were both the same and different. Of course, some
After SAS® Global Forum in Denver, I took a holiday in San Francisco. Like all good tourists, I obviously went to visit the Golden Gate Bridge. While I was walking across it, I noticed a windsurfer getting what I thought was a bit close to the mouth of San Francisco