SAS Voices
News and views from the people who make SAS a great place to work
Did you know: For 13 percent of car buyers a new vehicle without internet access is a no-go? Obviously, no-go means no-buy. Thirteen percent! If I have ever seen a market demand, it is this. For sure, the industry will respond to that. The management consulting company Bain even expects
Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before they ask for it. To provide those kinds of personalized products and services, brands have to collect and analyze huge quantities of customer and industry
In a city built on hedging your bets, it is fitting that the Analytics 2014 conference kicked off Monday in Las Vegas with a look at all the unscientific ways people try to predict the future. John Elder, Founder and President of Elder Research, Inc., entertained the audience with examples of how