SAS Voices
News and views from the people who make SAS a great place to work
Synthetic data – algorithmically generated data that mimics real-world data – has emerged as a cornerstone in modern AI workflows. But its promise comes with persistent myths about its capabilities, limitations and reliability. Synthetic data is being explored across industries, from training machine learning models to helping businesses safeguard customer
The future is already here and somehow, it keeps accelerating. Small to midsize businesses (SMBs), in particular, are feeling all the effects of this in real time. From shifting customer demands to tightening budgets and fiercer competition, SMBs are navigating more change than ever. Technology can be a powerful growth
Every AI success story starts with a single decision: to move beyond experimentation and commit to real-world impact. But moving from idea to enterprise-scale deployment isn’t just about algorithms – it’s about laying the right groundwork. In the first part of this series, we explored three ways to lay the