SAS Voices
News and views from the people who make SAS a great place to work
Remember when electric vehicles were a new thing? Just a few years ago, everywhere we turned there were opinions, white papers, and articles espousing the wonders of electric vehicles, and an equal chorus of voices warning of the dangers and challenges of electric vehicles. Would they blow up half of
Maybe you’ve heard of text analytics (or natural language processing) as a way to analyze consumer sentiment. Businesses often use these techniques to analyze customer complaints or comments on social media, to identify when a response is needed. But text analytics has far more to offer than examining posts on
In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars