SAS Voices
News and views from the people who make SAS a great place to work
Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by
Leaders are increasingly preparing their organizations for the latest AI technology. The problem? They aren’t ready and struggle to implement and show ROI. Despite widespread recognition of AI’s potential, a critical trust gap has emerged in the enterprise landscape. A report by the Boston Consulting Group (BCG) reveals that 74%
Learn how parametric insurance works and why synthetic data could make models more accurate.