SAS Voices
News and views from the people who make SAS a great place to work![Social media and mobility: advice on engaging consumers from Zappos BrandedBook.gif](https://blogs.sas.com/content/sascom/files/2017/02/BrandedBook.gif)
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
![5 social media tips from Chris Brogan BroganPBLS.jpg](https://blogs.sas.com/content/sascom/files/2017/02/BroganPBLS-398x336.jpg)
When Chris Brogan started his social media marketing agency New Marketing Labs, he stated that he would only work with Fortune 100 companies. He had no clients at the time, but lo and behold, Fortune 100 companies came calling. Now the agency’s client list includes Sony, Microsoft, PepsiCo, all of
![My Macy’s: The science of localization SteveNevill.jpg](https://blogs.sas.com/content/sascom/files/2017/02/SteveNevill.jpg)
How do you maintain a local feel in a central organization of 810 department stores in 45 states? Speaking at The Premier Business Leadership Series in Las Vegas, Steve Nevill, Executive Vice President of Inventory Management and Support for Macy’s.shared how the retailer (which had $23.5 billion in sales in
![Analyze early, analyze often and be totally transparent about your facts CompetingOnAnalytics.jpg](https://blogs.sas.com/content/sascom/files/2017/02/CompetingOnAnalytics.jpg)
Organizations have massive amounts of data at their disposal, yet they often fail to utilize it in any meaningful way. But analytics is enabling many firms to aggressively use their data in key business processes with impressive results. You have more information at hand about your business than ever before,
![Six questions organization need to ask before embarking on business analytics DavisJimPBLS.jpg](https://blogs.sas.com/content/sascom/files/2017/02/DavisJimPBLS.jpg)
Jim Davis, SAS CMO’s keynote address at the Premier Business Leadership Series this morning was about anticipating and managing change, including these six questions all organizations need to ask: Where should we leverage business analytics? Any part of a business can benefit, but the payoff is greatest where you are
![Customer intelligence can help rebuild customer trust](https://blogs.sas.com/content/sascom/files/2017/01/CustomerIntelligence-1-702x336.png)
Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers