SAS Voices

News and views from the people who make SAS a great place to work
Analytics | Customer Intelligence
Aiman Zeid 0
Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

Data Management
David Pope 0
The magic of ESP for the oil and gas industry

Acronyms are funny things. Need an example? Try decoding this sentence: How is event stream processing (ESP), applied to electrical submersible pumps (ESP) in the oil and gas industry, like extrasensory perception (ESP)? Even if you had extrasensory perception you would still need some clarification if that sentence contained acronyms only.

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