SAS Voices
News and views from the people who make SAS a great place to work
“It was the best of times, it was the worst of times.” This famous line from A Tale of Two Cities also rings true when describing the modern-day tale of marketing and marketing technology managing the customer journey at the dawn of the AI era. Disruption leads to good times
What happens when you combine curiosity, chopsticks and a wobbly Jenga tower? You get a fun (and slightly nerve-wracking) way to talk about SAS Innovate. We wanted to hear how some of our colleagues are contributing to this year’s big event, but we didn’t want to just ask them the
With a packed agenda of sessions, navigating a conference like SAS Innovate can feel overwhelming – especially for first-time attendees. Where to start? What do you mean I'll hear from inspiring and knowledgeable speakers and business leaders? There's hands-on experiences, too? No worries. After combing through the schedule, I’ve identified
Synthetic data has become a valuable resource in data science and machine learning. Superior quality, reliable synthetic data facilitates analysis and iteration at scale while mitigating privacy concerns associated with real data and can fill gaps where real data is scarce. Note, however, that “good” synthetic data is not defined
What if your cloud analytics environment was smart enough to spin up the exact amount of computing resources required for any specific job? What if you had an AI tool that could determine your computing needs for any given analytics project, scale up to run the job and then scale
Having excellent skills in math is an advantage in a world increasingly driven by technological change. It’s a key to opening doors to high-paying careers and opportunities. Research by the Urban Institute shows that students equipped with advanced math skills earn higher wages throughout their lives. With jobs in data