We kick off 2017 with excitement about big data and analytics still at fever pitch. Thankfully the discussion has now moved to business impact, and explores how good use of analytics is vital to make money, save money, and maintain competitive advantage. Data scientists now they have the sexiest job

Data, it has been said, is the new oil. Indeed, according to Gartner, 90% of organisations apparently believe that data is an asset. But just having lots of data is not enough to ensure success: you also have to know how to use it to generate value. And in this