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For those who don’t know, Byte Night is run by Action for Children. It is the charity’s biggest annual fundraiser, and is, very simply, a national sleep-out by individuals and teams from the business and technology sector. Now in its 20th year, it is one of the UK’s largest mass
Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to
Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience