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I really like this time of year. It is not just that the year still feels shiny and new, but also that it is the time of year when we start preparing for Mobile World Congress. The congress will discuss the biggest issues of the day, including artificial intelligence (AI)
Everyone seems to agree that artificial intelligence (AI) will help businesses to automate, provide better customer experience or simply sell more. If we’re honest, businesses have been doing these things for decades if not centuries, so why all the concern about AI? Isn’t it just a new way of doing
A few days ago, I had a conversation with the marketing director of a large company that I am working with on digital transformation. We talked in particular about how artificial intelligence would change the interactions between brands and their customers, and the parallels with how we use GPS. GPS: