Hidden Insights
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More than three-quarters of companies are still unable to integrate customer insights in real time. In practical terms, this means that their customer experience is likely to be less than ideal – and that is likely to cost these companies money. The cost of poor customer experience Figures from Gartner
The use of antibiotics is growing rapidly. Excessive or inappropriate prescriptions of antibiotics and lack of follow-up on treatments results in antimicrobial resistance. The antimicrobials become resistant, and therefore they do not act on antibiotics as expected. This makes treatment ineffective, and already now 20-50 percent of all antibiotic prescriptions
When I talk about marketing with my customers and at events, I discuss how analytics, including using artificial intelligence ( AI ) and machine learning, can drive improved customer experience. I often say that without analytics, marketing departments might as well just go home. Technology, data and insights In today’s