Hidden Insights
Experience the possibilities with Business Analytics
In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience
Neste mundo cada vez mais competitivo e comercialmente agressivo, é notória a preocupação da gestão de topo das organizações em criar mecanismos e estratégias que garantam uma visão integrada e holística dos seus clientes. Já tinha sentido que as suas campanhas de captação não estão a resultar? São cada vez
What size does an organisation such as a bank need to be before it can deploy analytics in earnest? The answer now is, surprisingly small. Analytics is no longer the preserve of big organisations. More and more small and medium-size businesses, including banks, are starting to adopt advanced analytics and