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Analytics | Internet of Things
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How digital product design is disrupting traditional industry definitions

by Erich Hugo, Business Development Director, BAS ITG It is becoming something of a truism that digital product design is disrupting traditional industries. I think it is interesting, though, to focus on how this is happening, and especially in retail, where consumer experience is a vital element. Four emerging retail

Analytics | Customer Intelligence
Patrick Xhonneux 0
Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to

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