Customer Intelligence Blog
Evolving relationships for business growth![Social media trends for 2010, from David Armano](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Lots of people make grand (and often unrealistic) predictions about social media and where it's going. David Armano from the Dachis Group has a very practical, believable set of predictions on the Harvard Business blog. Worth reading. He's spot on about social media becoming less "social," and I've been predicting
![Social CRM: Connecting your sales force to the social web](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Mike Schneider (@schneidermike) Notes from "Social CRM: Connecting Your Sales Force to the Social Web" at the Social Media Business Forum The problem: The sales force is busy, they're under pressure, they've got quotas and are presented with different methods. Social CRM: "The company's response to the customer's control of
![The future of business on the social web](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it.
![Who should own social media inside an organization?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who
![Thirty ideas from the Digital Marketing Mixer you can implement tomorrow](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before
![Business Blogging: Tips and Case Studies](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many