Author

Customer Intelligence
0
MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.

Customer Intelligence
0
MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital

Customer Intelligence
0
Welcome, Alison Bolen

I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress

Customer Intelligence
0
SAS Global Forum Executive Conference: Marketing Success in a World of Empowered Consumers

Panelists (left to right):   Deb Orton, SAS, Moderator Brad Fiery, Vice President, Database Marketing and Analytics, The Lacek Group Heather Valteris, Vice President Database Marketing Center of Excellence, GE Capital – Retail Customer Finance Theresa Kushner, Director, Integrated Customer Intelligence, Cisco Systems Jim Foreman, Director of Circulation and Analytics,

Customer Intelligence
0
SXSW: The Big Themes

Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in"

1 2 3 4