Tag: Digital Analytics

Advanced Analytics | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web

Customer Intelligence
Suneel Grover 0
SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
How does a marketer know what to test?

As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must  re-evaluate their strategies for engagement—especially in the area

Customer Intelligence | Data Management
Suneel Grover 0
Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

Customer Intelligence
Suneel Grover 0
Making the case for algorithmic digital attribution

Broadly speaking, the holy grail of digital media measurement is to analyze the impact and business value of all company-generated marketing interactions across the complex customer journey. In this blog post, my goal is to take a transparent approach in discussing how data-driven marketers can progress past rules-based attribution methods, and make the business case for leveraging algorithmic applications.

Customer Intelligence
Suneel Grover 0
Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,