I'm in Charlotte, NC today for the Social Fresh social media conference. I'm on the Social Media B2B panel with Nathan Gilliatt and Jeff Cohen, moderated by Kipp Bodnar. When we met a few weeks ago, we decided we wanted to share stories, engage the audience and interact with them,
I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it's easy to forget
Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I'm working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value.
If you're active in social media, especially if it's part of your job, you've probably gotten used to the feeling that you're doing everything wrong, or that you aren't doing enough. In the past few weeks, I've been told - directly or indirectly - that a Facebook fan page is
Laurie Ruettimann of the Punk Rock HR blog is seeking your best advice for jobseekers. Despite all the articles, books and blog posts out there telling people how to land their dream job, people still miss some fundamental things. Plus, as we all know, it's a tough market. If you've
Recently I speculated about the future audience I'll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don't mean we shouldn't have brand standards and think about how our