Insurers have faced significant headwinds in the last few years. The insurtech market continues to grow, even if it’s had the wind taken out of its sails recently due to funding for start-ups drying up and following the collapse of Silicon Valley Bank. But another contender and digital disruptor has
Tag: customer loyalty
A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase
As consumers have moved to digital channels and digital interactions, competition for the hotel consumer has increased dramatically. Now, hotels not only compete with each other, but also with third-party online distributors, and even new disruptors from the sharing economy like AirBnB. However, hotels have one advantage that these other
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, in part one, Natalie and I reviewed the analytic methods that can be utilized by hoteliers. This week we will explore
In a previous post, I discussed how hospitality marketers can gain a complete picture of their guests and understand guest behavior with analytics. In this post, I will explore what you can do once you have a complete picture of your guests. Today’s operating environment presents a set of challenges
In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies
Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry. According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building
From the pressures of a highly competitive marketplace to changing economic conditions, to the evolution of the distribution network - the challenges facing the hospitality are many and varied. In this video, SAS asked a panel of experts to share their views on the issues that will challenge the hospitality
For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.
By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to add to those, or rehash them exhaustively here. You’ve all probably read them yourself and gathered the highlights: optimism, more acquisitions, transaction volumes will stay
Well, Analytic Hospitality Executives, the year has once again flown by, and here we sit just before the holidays looking back on 2014, and figuring out what it all means for 2015. I traveled even more than usual this year (if that’s even possible), spending a significant amount of time
There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality
I generally don’t use this blog to air my personal experiences, but recent events have reminded me of a few things that I think would benefit our Analytic Hospitality Executives and their organizations to also be reminded of. This past week, I took my fifth trip to Asia this year.
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
With as much as I travel, I have to confess that I’ve become a bit of a food snob. And for good reason, I might add. Two days in a Chilean hospital will make anyone stick with what they know and trust. After that experience, it was just me and
At SAS, we’re proud to have customer satisfaction rates reaching up to 90 percent – that’s among the highest in the industry. But we didn’t get there by resting on our laurels. Our customers expect the best from us, and we want to deliver. To that end, we’re making a
I recently shared with you my 2013 industry predictions. With the anticipated increase in streaming data, social data, big data BI and analytics and the growing focus on Hadoop clusters, one thing is certain: big data is here to stay. Knowing how to best tackle that data while maintaining brand
It’s no secret that analytics helps large organizations determine what offers are best for their customers and their business, but can powerful analytics be harnessed for small and medium business success? For the answer, I turned to Oberweis Dairy, a 90-year-old mid-sized business that has grown from a family-owned dairy farm
I've heard it said that perception is everything, but can you really track and measure customer perception in a way that will allow you to effect change? The answer is yes.
~Contributed by Paul Gorrell and Warren Stinson, Conference Co-Chairs There were 384 attendees from 23 states and 6 countries gathered at the Holiday Inn By The Bay in Portland, Maine for three days to present, discuss, code, blog and tweet, using both familiar and new ways to share SAS expertise. There
~Contributed by Melissa Perez, SAS Customer Loyalty~ Making sure our customers have a great experience with SAS is the goal of the US Customer Loyalty team. SAS has a wealth of resources available to our customers and the loyalty team is a dedicated resource to provide support and act as
The Credit Card Accountability, Responsibility and Disclosure Act (CARD) of 2009 was triggered by the financial crisis and designed to protect subprime borrowers by forcing lenders to provide more transparency and more reasonable, fairer rates and fees to borrowers. This has proven a costly burden for US lenders as they