How is innovation shaping the hospitality industry?


Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry.


According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building a strategic analytic culture for the hospitality industry.


About Author

Natalie Osborn

Senior Industry Consultant, Hospitality & Travel Global Practice

Natalie Osborn is the senior industry consultant for SAS Institute’s Hospitality and Travel practice, and an 18+ year veteran of hospitality and hospitality technology solutions development, specializing in revenue management. Prior to joining SAS, Natalie was the director, product marketing for Minneapolis-based IDeaS Revenue Solutions, where she worked from 2000 to 2011.

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