Tag: content marketing

Customer Intelligence
John Balla 0
The five keys to content-powered marketing

Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly,  content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And

Customer Intelligence
Will Waugh 0
Web analytics and digital attribution

I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked specifically about improved multichannel measurement, data driven decision making and media buying leverage for marketers. Attribution, for me, is the natural evolution of marketing mix modelling