세계적인 브랜드 Macy's는 정교하게 설계된 데이터 기반의 마케팅 의사결정을 통해 개인 맞춤화 형태의 유효한 고객 경험을 창출하는 데 집중하고 있습니다. 이 글은 SAS Thought Leadership, Editorial 및 Content 팀의 Amy Dyson의 글을 번역한 것입니다. (영문 링크) Macy’s는 '고객 중심(Customer Obsession)' 전략을 기반으로 고객 충성도와 지속 가능한 성장을 추진하는 기업입니다. 마케팅
The consumerization of health care is no longer a future-state concept. It is here, and it is reshaping expectations faster than many organizations are prepared to meet. Patients today are not just recipients of care. They are consumers comparing experiences across industries. They expect the same level of personalization, convenience
There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research
