Tag: strategy

Tom Stock 0
Decisions first!

I moved to Australia from Belgium two months ago for a short-term assignment. I am very concerned by the exchange rate. My dollars have lost over 15% of their value in euros and I share my frustration around me. People tell me, "Just wait, it cannot stay so low, the

Analytics
Leo Sadovy 0
Agility and the Analytic Sandbox

Analytics gives us not just the ability but the imperative to separate our planning activities into two distinct segments – detailed planning that leads to budgets in support of execution, and high-level, analytic-enabled business/scenario planning. My critique of Control Towers in this blog last time led me not only to

Customer Intelligence
John Balla 0
How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,

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