Only leaders can transform organizations


When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met users’ expectations, but also introduced new ways to use phones, tablets and computers, and set new standards for the industry.

While individual efforts by business units may produce new efficiencies and incremental revenue gains, only leaders can launch and guide coordinated enterprise-wide organizational and business transformation. Leaders use experience and resources to understand their organization’s value chain and their industries. They develop business insight, and use analytics to guide decisions and set strategies.

To start, organizations need to evaluate their current capabilities across four organizational pillars: people, processes, infrastructure and culture. Effective leaders develop strategies to leverage and redirect existing capabilities to achieve their vision.

As we celebrate President’s Day in the USA this week, we’re reminded of and inspired by leaders like Washington and Lincoln who shaped the history of the country. Genuine organizational transformation also requires committed and visionary leaders. The application of analytics to derive business insight helps these leaders fine-tune their vision, validate their assumptions, and develop sound business transformation strategies.

Aiman Zeid has spent years working with C-level executives promoting and developing strategies to encourage the use of analytics throughout the enterprise. His book, Business Transformation: A Roadmap for Maximizing Organizational Insights, will be published by the Wiley and SAS Business Series this March.

Photo by MoneyBlogNewz // attribution by creative commons


About Author

Aiman Zeid

Head of Organizational Transformation Services, SAS Global Business Consulting

Aiman Zeid has helped numerous organizations on four continents evaluate their organizational maturity and readiness to deploy business analytics. His focus on enterprise-wide approaches has made him a sought after consultant for starting Business Analytics Centers of Excellence. His new book, Business Transformation: A Roadmap for Maximizing Organizational Insights, shares a structured approach for organizations to achieve maximum value from their data. Zeid has 29 years of experience in information management, business consulting and technical implementation of business analytics and performance management solutions. He holds an MBA and a BS in engineering (computer science diploma) from George Washington University. Prior to joining SAS he worked as a consultant for Battelle Institute and the Hay Group.

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