Tag: leadership

Analytics
Federico Aguggini 0
The midfield of innovation

July 16, 1950, Rio de Janeiro. Jules Rimet, the creator of the soccer world championship, walks through a long dark subway that runs under one of the most famous soccer fields in the world, loaded with poetry, energy and the magic of football: the Maracanà. Above his head, he can

Customer Intelligence
John Balla 0
Leading marketing excellence with analytics

In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to meet changes in customer expectations brought about with social, mobile and the digitization of life. The lunch keynote at the DMA's Marketing Analytics Conference featured insights

Customer Intelligence
John Balla 0
Leading marketing excellence with analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting

Customer Intelligence
John Balla 0
How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,

Analytics
Aiman Zeid 0
Only leaders can transform organizations

When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met

Customer Intelligence
John Balla 0
3 ways to retain top talent

Considering the large investment every organization makes in people, the impact of hiring and retaining talent can’t be overstated. With the pace of change facing most marketing organizations, what I see specifically is the need to find and retain people that are innovative, agile and anything but complacent. A tall order?

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