If you won’t be in Denver, stay engaged to everything happening through the SAS Global Forum 2018 Virtual Event. With content streaming live from opening session, tech connection, tech talks and a few breakout sessions, you’re sure to find something you love. And don't forget to join the conversation on social media.
Tag: social media
Internal connections between organizational members are valuable assets for any organization. The ability to reach out to your colleagues, to know who knows what and even to engage over everyday topics such as last night’s television or weekend plans are, in many ways, what defines an organization. These discussions are
Data science continues to become more and more critical, especially in the education sector. There is an ever-growing need to encourage and persuade younger generations to choose a career pathway in STEM areas from an early stage in their education, not least because organisations are struggling to find the analytical
Applying analytics to IoT data provides opportunities for cities to use information from sensors, citizens and connected infrastructure in unprecedented ways.
When social media first came along, there was a lot of hand-wringing about how this would see the end of face-to-face experiences. Everyone would be too immersed in digital technology to bother going out into the ‘real’ world. We would conduct our lives without leaving home, whether working or socializing.
Disclaimer: before you get overly excited, PROC EXPAT is not really an actual SAS procedure. Sadly, it will not transfer or translate your code based on location. But it does represent SAS’ expansion of the Customer Contact Center, and that’s good news for our users. Here’s the story behind my
The 88th Annual Academy Awards are coming up. Twitter will be on high alert Sunday night to hear who takes home the gold Oscar. To celebrate in our own special way, we want to highlight some of our amazing followers. Without further ado, here are our award-winning posts from the last year: Best
When he filmed the scene in the summer of '69, my Dad did not foresee his moment of fame in 2016. But in the last two days, Dad has seen his 47-year-old work appear in the local Buffalo, NY media, on DailyMail.com, and on FOX News*. In August of 1969,
As 2015 comes to a close, let's look back on the great year at SAS Curriculum Pathways. Again, we saw record-breaking new users, soaring student usage, and tons of app downloads. While we love all of our 1,500+ resources, here are the ones that teachers and students used the most in
In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
As social media burst onto the scene as a game-changer for marketing several years ago, a lot of focus was placed on the need for brands to be transparent, authentic and accountable in their interactions. Those have always been hallmarks of good business practices, but what had changed was that social media made it
While discussing ways and means to improve Sales and Operations Planning (S&OP) and forecasting, many a time business executives ask “What can we do with social media?" This was definitely NOT a usual topic in S&OP forum just a few years back! Most of the time, I push back the
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
There’s a common aphorism that everything is bigger in Texas. So when SAS decided to host SAS Global Forum and SAS Global Forum Executive Conference in Dallas - it had to go big. Both conferences will kick off Sunday evening with a Texas-sized crowd of more than 4,500 attendees. But
This is a follow up to last week’s blog on understanding your customers’ perceptions of quality. As the world’s largest manufacturer of PCs and tablets, Lenovo is always looking for areas to reduce costs while increasing quality and customer satisfaction. Six months ago, Lenovo implemented the Lenovo Early Detection (LED) system
People are talking about your products. But more importantly, they’re listening. Facebook, Twitter, review sites, and product forums are just a few of the sources that a savvy customer checks when making a buying decision. This reality has fundamentally changed the definition of quality. It’s no longer sufficient to conform
Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the
It's that time of year: Awards season. While we on the SAS Social Media Team will be happily following along this Sunday for the 87th Annual Academy Awards (via Twitter, naturally), we thought it only appropriate to use this as a time to celebrate our customers in social from 2014. From
Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience
Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically before our very eyes. It's a game-changer for how people live their lives and engage with brands, which makes it a game-changer for marketers as
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what they expect, and as a result it’s changing the way we need to engage with our customers. The way consumers become emotionally attached to their
As my followers can attest, my normal viewpoint in this blog is as a marketer focused on marketers. And I try to stay true to the tagline of this blog: Evolving relationships for business growth. I chose those words very carefully so that evolving could with be interpreted either passively
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant
Eighty-four per cent of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the
Next week Breffni Noone, Associate Professor, The Pennsylvania State University and I will be hosting a discussion at the Cornell Hospitality Research Summit on how user generated content impacts the purchase choices of the unmanaged business traveler. The discussion will take place on Monday October 13 at 2:15pm in Statler 396.
I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It