Tag: social media

Data Management
Karen Lee 0
We’ve come a long way, baby!

How Internal Communications got into the video business. Everybody loves video. Well, maybe not everybody, but judging by the popularity of YouTube and the ubiquity of Web videos in general, I’d have to conclude that a mighty large chunk of the population loves – or at least likes – it.

Customer Intelligence
John Balla 0
Why focus on integrated marketing?

Integrated marketing is a very broad view of marketing as a circular ecosystem that integrates people, processes and technologies in a process from concept/idea, through planning and resource allocation to execution, evaluation and analysis that feed back into ideas and planning. That definition comes from Gartner's "Magic Quadrant" report on Integrated Marketing Management.

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