Friday's Innovation Inspiration - Digging in to social data

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 A super hot topic in most organizations is how to make the most of the troves of social data available.
 

This Post-It Note author isn't specific about the SAS solution that is being used, so I'm going to speculate that he or she is taking advantage of SAS Text Miner, SAS Text Analytics and/or SAS Social Network Analyis. Justin Plumley wrote a fantastic blog post (Voices in the Crowd) about how he mined and categorized the social media discussions that occurred during the 2012 London Olympic Games. In a followup post, Dan Zaratsian shows how to follow social chatter through to the social networks beyond - finding influencers. He uses Social Network Analysis - also an excellent way to track fraudsters

Finally, if you are already a using SAS Text Miner, check out these great updates in the new release - Text Miner 12.1.

Has your company been working to gather information from the social sphere? What methods are you using? Are you thinking of writing a paper for SAS Global Forum about your results!?! GO for it!!

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About Author

Waynette Tubbs

Editor, Marketing Editorial

+Waynette Tubbs is the Editor of the Risk Management Knowledge Exchange at SAS, Managing Editor of sascom Magazine and Editor of the SAS Tech Report. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning 15 years of magazine, marketing and agency work.

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