Customer Intelligence

Tiffany CarpenterMarch 25, 2019 0

5 ways your digital analytics strategy is hindering your customer experience

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow

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Advanced Analytics | Customer Intelligence | Data Visualization

Suneel GroverOctober 11, 2018 0

SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverJuly 18, 2018 0

SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 1]

In a previous posting, SAS Customer Intelligence 360 was highlighted in the context of delivering relevant product, service, and content recommendations using automated machine learning within digital experiences. Shifting gears, SAS recognizes there are different user segments for our platform. This post will focus on building custom analytical recommendation models

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Customer Intelligence

Suneel GroverJuly 13, 2018 0

SAS Customer Intelligence 360: The Digital Shapeshifter of Recommendation Systems [Part 2]

In part one of this blog posting series, we took an introductory tour of recommendation systems, digital marketing, and SAS Customer Intelligence 360. Helping users of your website or mobile properties find items of interest is useful in almost any situation. This is why the concept of personalized marketing is

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Customer Intelligence

Suneel GroverJune 20, 2018 0

SAS Customer Intelligence 360: Predictive next best actions

Regardless of industry, it has become a frequent occurrence that behind every data-driven marketer is an analytical ninja. Together, they formulate recipes in addressing the customer-centric paradigm that considers the different actions that a brand can take for a specific individual, and decides on the “best” one. The goal of

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Customer Intelligence

Suneel GroverMay 30, 2018 0

SAS Customer Intelligence 360: Goals, propensity models, and machine learning

Why does your organization’s website or mobile app exist? What are you hoping to accomplish with your business by being digital? What are the most important priorities for your digital presence? Here are three goals that most organizations share: Sell more stuff. Make marketing more effective. Delight customers. Goals are

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Customer Intelligence

Suneel GroverMay 23, 2018 0

SAS Customer Intelligence 360: Path analysis for re-engagement

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is

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Customer Intelligence

Suneel GroverMay 17, 2018 0

SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

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Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverAugust 11, 2017 0

How does a marketer know what to test?

As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must  re-evaluate their strategies for engagement—especially in the area

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverAugust 11, 2017 0

Hyperparameters, digital analytics, and key performance indicators

How can you tell if your marketing is working? How can you determine the cost and return of your campaigns? How can you decide what to do next? An effective way to answer these questions is to monitor a set of key performance indicators, or KPIs. KPIs are the basic

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Advanced Analytics | Analytics | Customer Intelligence

Suneel GroverJanuary 27, 2017 0

Digital intelligence for optimizing customer engagement

Digital intelligence is a trending term in the space of digital marketing analytics that needs to be demystified. Let's begin by defining what a digital marketing analytics platform is: Digital marketing analytics platforms are technology applications used by customer intelligence ninjas to understand and improve consumer experiences. Prospecting, acquiring, and holding on

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Customer Intelligence

Suneel GroverMay 25, 2016 0

SAS 360 Discover: Predictive marketing's new secret weapon

In April, SAS 360 Discover was introduced at SAS Global Forum 2016. Since my career started at SAS over five years ago, I have been anticipating this important announcement. In my opinion, this is a major breakthrough for the space of digital intelligence. In my first year working at SAS, I learned of research and

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Customer Intelligence | Data Management

Jonathan MoranApril 20, 2016 0

SAS Customer Intelligence 360: Digital discovery and engagement brought into focus

Just last weekend, I was considering buying a new camera lens. I already had a few brands in mind, so I looked online at their websites to learn more about their product information. I was able to conduct a comparison on different brands and lenses to narrow down to a

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Customer Intelligence | Data Management

Suneel GroverApril 15, 2016 0

Introduction to SAS for digital personalization and attribution

As promised a couple of weeks ago, I am very happy to share Part 2 of a webcast series highlighting how SAS participates in the space of digital analytics for data-driven marketing with applications for personalization and attribution. Before launching the video, let me set some context for what you are

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Customer Intelligence | Data Management

Suneel GroverMarch 31, 2016 0

Introduction to SAS for digital analytics and segmentation

Digital analytics primarily supports functions of customer and prospect marketing. When it comes to the goals of digital analysis, it literally mirrors the mission of modern marketing. But what exactly is today's version of marketing all about? Honestly, we've been talking about this for years. And years. We ALL know

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Customer Intelligence | Data Management

Suneel GroverMarch 22, 2016 0

Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

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Customer Intelligence | Data Management

Suneel GroverJanuary 25, 2016 0

The analytics of customer intelligence and why it matters

I begin this blog post with one goal in mind. I want to raise awareness on the subject of customer and marketing analytics, and why this field is exploding in interest and popularity. Let's begin with a primer for the uninitiated, and lay down some definitions: Customer Analytics: The processes, technologies, and

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Customer Intelligence

Suneel GroverDecember 21, 2015 0

Forecasting, goal-seeking, and magical stories for digital analytics

Although the title of this blog posting has all the ingredients to attract the eyes of an analyst, the content is targeted for all personalities of a digital marketing organization. Before we jump into the marketing analytic use case regarding forecasting, scenario analysis, and goal-seeking  for digital analytics, let's spend some time

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Customer Intelligence

Suneel GroverNovember 3, 2015 0

Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,

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Data Management

Suzanne ClaytonOctober 28, 2014 0

True digital marketing intelligence is all in the data!

At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform

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