Author

Suzanne Clayton
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Principal Product Marketing Manager

Since Suzanne’s start at SAS in 1997, she has been bringing emerging and innovative solutions to the Communications, Media, Entertainment, Travel and Hospitality industries. Currently, she is Principal Product Marketing Manager for Communications, Media and Entertainment, which includes all aspects of product marketing and is a very exciting role! Suzanne gets to work with global customers and team members on addressing critical business issues. Her marketing tasks include: building out new industry specific solutions, developing new positioning, and producing assets to support SAS' sales efforts. Plus, she works with leading analysts and partners to make sure SAS industry solutions are externally supported and validated. Suzanne’s achievements at SAS include bringing the SAS® Patron Value Optimization to the gaming, sports and hospitality industries. Additionally, she was a key driver in bringing to market SAS Revenue Management Price Optimization Analytics for companies seeking a revenue optimization solution that is different than the typical off the shelf systems. Prior to joining SAS, Suzanne held positions at DMB&B and JWT in New York City, both global marketing communications companies. She holds a bachelor’s degree in business administration from Hofstra University. Suzanne lives in Cary NC. She is passionate about her family, her work and her travels, which include adventure travel.

Advanced Analytics | Analytics | Data Visualization
Suzanne Clayton 0
Digital transformation = increased expectations for media & entertainment

Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating

Analytics | Fraud & Security Intelligence | Internet of Things
Suzanne Clayton 0
It’s the Internet of connected life at Mobile World Congress

The Internet of Things is coming fast and furious. We clearly know what these “things” are, and were able to see prototypes at last week’s Mobile World Congress (MWC) which hosted some 93,000 attendees. Things = connected life = cars, homes (thermostats, washer and dryers, vacuum cleaners, security systems, refrigerators, etc.),

Analytics | Data Management
Suzanne Clayton 0
Be proactive. Be a trailblazer with data.

For many industries, big data analytics have opened numerous doors for more employees to be groundbreaking and to challenge the corporate status quo. Prior to big data technologies, risk taking behaviors were primarily reserved for provocative souls who stretched organizational boundaries to disrupt industries, such as airline revenue management. There were winners and losers