Are you in the early stages of your Internet of Things (IoT) strategy? According to new IoT research done by the Internet of Things Institute on behalf of SAS, you are not alone. There's been a lot of buzz in the market for several years around IoT and how it's changing the world, yet when I meet with customers many are still in the conceptual or innovation stage. And all of these companies want to grow existing revenue or create new revenue streams leveraging their intellectual property.

Per the new research, only 6 percent of companies are running multiple IoT initiatives and 60 percent are still in the pilot stage. Those considered "leaders" in IoT are applying advanced concepts such as predictive and prescriptive analytics to learn from past operational data and then to understand likely future outcomes.

IoT and analytics use cases

An ideal place to see IoT in action is at Mobile World Congress. Every year that I attend, the IoT use cases get more and more advanced. I come back very energized about IoT and the possibilities of what it will mean to our future and our planet as it pertains to telecommunications, cities, cars, industrial businesses, travel, healthcare, energy, retail, etc.

One example of Industrial IoT leadership is GE Transportation. Last October, GE Transportation introduced EdgeLINC™ which is using advanced digital technologies and analytics to create an efficient, digital rail ecosystem – from the locomotive and rail car to the train yard and operations center. GE Transportation is combining EdgeLINC with SAS Event Stream processing for real-time analytics at the edge. The results?

  • Extended life of locomotives.
  • Reduced fuel consumption.
  • Decreased emissions.
  • Boosted locomotive velocity.
  • Improved operations.

Another IoT leader is Octo Telematics. The company provides driver behavior information to insurance companies. Per Octo Telematics - they are using advanced data capture technologies and streaming analytics at the edge to determine individual driver risk profiles based on thousands of parameters, including: location, duration, direction, braking, cornering and road conditions. Octo technology allows insurers to monitor key driving metrics to produce a personal driver score and calculate a more accurate cost per individual which ends up rewarding good driving behavior with better scores and lower insurance premiums while identifying drivers with higher risk.

Your thoughts on IoT

Both GE Transportation and Octo Telematics will be at the SAS booth at Mobile World Congress Feb. 26-Mar. 1 in Barcelona. They'll be showing off their IoT applications and sharing insights on getting started in hall 6 booth 6F61. We will also have telecommunications specific presentations and a networking mixer daily.

To learn more before MWC18, please check out the recap of our recent Twitterchat on What does IoT mean for the telecommunications ecosystem?

 

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About Author

Suzanne Clayton

Principal Product Marketing Manager

Since Suzanne’s start at SAS in 1997, she has been bringing emerging and innovative solutions to the Communications, Media, Entertainment, Travel and Hospitality industries. Currently, she is Principal Product Marketing Manager for Communications, Media and Entertainment, which includes all aspects of product marketing and is a very exciting role! Suzanne gets to work with global customers and team members on addressing critical business issues. Her marketing tasks include: building out new industry specific solutions, developing new positioning, and producing assets to support SAS' sales efforts. Plus, she works with leading analysts and partners to make sure SAS industry solutions are externally supported and validated. Suzanne’s achievements at SAS include bringing the SAS® Patron Value Optimization to the gaming, sports and hospitality industries. Additionally, she was a key driver in bringing to market SAS Revenue Management Price Optimization Analytics for companies seeking a revenue optimization solution that is different than the typical off the shelf systems. Prior to joining SAS, Suzanne held positions at DMB&B and JWT in New York City, both global marketing communications companies. She holds a bachelor’s degree in business administration from Hofstra University. Suzanne lives in Cary NC. She is passionate about her family, her work and her travels, which include adventure travel.

2 Comments

  1. Mr. Asim Rajwana, Sadaf Saba Akbar, Asma Bibi on

    There are other challenges presented by this way of interacting with networked information. It’s difficult, for example, for a user to determine whether the options they are being offered by a virtual assistant result from what the industry calls an “organic” return – something that legitimately came up as the result of a search process – or from paid placement. But the main problem with the virtual assistant is that it fosters an approach to the world that is literally thoughtless, leaving users disinclined to sit out any prolonged frustration of desire, and ever less critical about the processes that result in gratification.
    we are the students of BI
    Supervised by Mr. Asim Rajwana

  2. Mr. Asim Rajwanas, Sadaf Saba Akbar, Asma Bibi on

    There are other challenges presented by this way of interacting with networked information. It’s difficult, for example, for a user to determine whether the options they are being offered by a virtual assistant result from what the industry calls an “organic” return – something that legitimately came up as the result of a search process – or from paid placement. But the main problem with the virtual assistant is that it fosters an approach to the world that is literally thoughtless, leaving users disinclined to sit out any prolonged frustration of desire, and ever less critical about the processes that result in gratification.That rethink began years ago, when the idea of allowing employees to bring their own mobile devices into corporate networks put an end to the idea that corporate information security was a product of how well businesses controlled what devices connected to their networks. The explosion of bring your own device (BYOD) policies quickly put an end to that: these days, IT security managers need to expect any kind of device to be connected at any time, in a broad range of ways.
    Students of NCBA&E Multan
    Supervised by Mr. Asim Rajwana

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