Uncategorized

Analytics | Customer Intelligence | Data Visualization | Marketing
Charlie Chase 0
How CDP technologies offer sales and marketing teams powerful insights

Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. CDP technologies offer sales and marketing teams relevant insights needed to run more profitable promotional campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps

Advanced Analytics | Analytics
Soundarya Palanisamy 0
Decentralizing clinical trials: how COVID-19 has changed drug development

The COVID-19 pandemic brought an enormous urgency to the life sciences sector. Companies vied for suitable treatments and in less than a year, COVID-19 vaccines were developed. This demonstrated clearly that the sector could move at speed when necessary. Though vaccines were supported by regulators, inefficiencies in vaccine and drug development were exposed.

Analytics | Artificial Intelligence | Data for Good | Data Visualization
Caslee Sims 2
Taking a swing at data literacy: an inside look at The SAS Batting Lab

The SAS Batting Lab is a six-week program designed to help improve kids’ understanding of data while also helping them improve their baseball and softball swings. Using analytics in an interactive, AI-powered batting cage, kids can compare their swings to batting stars. During the program, the participants also became more

Analytics | Data for Good | Data Management
Georgia Mariani 0
5 tips for implementing a data and analytics culture in higher education

Building a data and analytics culture in higher education means equipping key stakeholders with the skills necessary to analyze and leverage insights extracted from data. Doing so can drive faster, more accurate decision-making. When I hear “data and analytics culture,” I immediately think of the work Jason Simon and his team

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