Social media was an undeniable common theme at this year's SAS Global Forum, infiltrating general sessions, paper presentations, posters and conference attendee engagement. Former editor of this blog, David Thomas, spoke at SAS Global Forum and told attendees that social media may be a phenomenon, but it’s not a fad.

Lurkers have earned a bad rep. They are the lepers in the social media community… outsiders who don’t participate…they lurk in the shadows quietly consuming content but, never contributing, never sharing. They are the plague in the social media world. Who needs that, right? Well…everyone…actually. In a recent discussion at

During Thursday’s BAI Retail Delivery Conference General Session, more than 200 banking industry leaders learned about Twitter from Isaac “Biz” Stone, co-founder of Twitter and @biz to Twitter users. Titled “Tapping into a New Generation of Consumers,” the session was led by Rich Karlgaard, Forbes magazine publisher and Digital Rules

With so much focus on new media, social media, blogs and communities at Blogworld in Vegas last week, it was refreshing to hear the panelists on the “PR in a 2.0 World” panel admit that some things haven’t changed. In fact, they said a lot of the strategies that worked

I painstakingly created my official schedule for Blogworld Expo earlier this week and realized half-way through the exercise that almost every session I'm planning to attend is part of the Social Media Business Summit, which, as far as I can tell, is like a conference within a conference. I probably

In this segment of “The Nuts & Bolts of Social Media,” Kirsten Hamstra outlines the details of how SAS Publishing planned and executed its social media strategy. SAS Publishing was the first SAS division out on Social Media and they achieved good early success through planning, and are able to

~Contributed by Stacey Alexander, Social Media Intern, SAS~ I went to a Lunch-n-Learn a couple weeks ago on getting the most out of Google Reader and it’s applications. It was so informative, I was inspired to turn in my iGoogle dashboard for a Reader. Below is a recap of the

Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and

~ Contributed by Stacey Alexander ~ So you’ve heard that Facebook is a great platform for business, and you’d like to use it, but don’t really know what to do past the initial step of setting up your account. Lucky for you, I wrote this blog post. Now, in case

I've had a few conversations lately with friends and business acquaintances who expressed an interest in a job involving social media. I found myself giving all of them the same basic advice, so here it is. None of it is new or novel, and I'm not entirely sure I haven't

Last night I was on a panel at the University of North Carolina at Chapel Hill (as I was required to write it when I was a reporter) called "Careers in Social Media," sponsored by University Career Services and organized by Gary Alan Miller. My fellow panelists were Ruby Sinreich,