Integrated marketing is no longer optional - no single channel can win out any more. Marketers must deliver great customer experience through truly integrated marketing, across any and every channel: web, social, mobile, broadcast, email, in-store, outdoor and beyond. Those experiences can be tailored effectively by listening to the voice
Integrated marketing is not a mere discipline, or an approach to marketing. It's a description of the mindset necessary for marketers to rise to the challenges of empowered customers, regulatory change and technological evolution that includes big data. That was a recurring theme in this week's Integrated Marketing Week conference by the
Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It's a great opportunity you to interact with your peers in other companies and to gain firsthand knowledge on how to make the most of your CI investment in three important ways: Much of the event is planned to give you many
Apparently the “big” in “big data” is only going to get bigger. And it turns out that organizations have not prioritized big data as much as they perhaps should because too many of them aren’t effectively leveraging customer data across channels. Both of those are positions held by the Altimeter
Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be
In this era of "do not call lists," anti-spamming legislation, mailing opt-outs and the many ways that consumers tune us marketers out, one might expect the 95 year-old "Direct Marketing Association" to be a quaint reminder of a bygone era, gradually fading into irrelevance. That's definitely not to be the case because they have evolved
Hi everyone! I am Jim Hiepler-Hartwig, the newest member of the SAS Customer Intelligence marketing team, and I am happy to be a new contributor to this blog. In previous roles, I've held positions in both sales and marketing, and much of my focus in the last few years has been on manufacturing and consumer
As you might expect, blogging is a lot like many other skills – you have to work at it over time before you start to see improvements. Blogging does not at all come naturally to me, so it’s a personal goal of mine to keep working at it until I
Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert
Today's second annual SAS Financial Services Executive Summit included a great panel discussion moderated by Lori Bieda from SAS, and featuring Greg Holzwarth, SVP and Managing Director, Customer Information Management at SunTrust Bank, Harvey Koeppel, former CIO and SVP of the Global Consumer Group at Citigroup, and Joseph Grillo, VP of
SAS is hosting the second annual SAS Financial Services Executive Summit today at SAS global headquarters with executive leaders from the banking, insurance and capital markets industries. The theme of the show is "Ignite," which references coming together, sparking innovation and inspiring change. The keynote speaker is a very well known change agent
I had the pleasure to sit in on a panel discussion at the the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for
I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries. One session featured speakers from Independence Blue Cross sharing their
SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,
I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned
As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL. It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,
What brings more than 20,000 retailers to NYC in mid-January? I can promise you, it’s not the balmy 15 degree temperatures -- it’s the 101st NRF BIG SHOW, where SAS is a platinum sponsor. This is my first year attending this event – and it’s a bit overwhelming, so here’s a
During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will be there in a big way. The retail industry is a big deal at SAS and SAS benefits retailers in a big way, with more than 600
My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one
I have thoroughly enjoyed hearing General Colin Powell share his viewpoints about leadership as the keynote speaker for PBLS11. I have found that so much of what he’s shared is relevant for marketers, because great marketing happens by teams of people, all working for the same purpose. It’s an environment
I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring. Yet as compelling as all
There is a great opportunity for marketers coming up at DMA:2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth. SAS will present a DMA:2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics. There will be four parts that
SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series. David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR. His session is titled, 'How to
Once again, SAS is happy to be involved in CRM Evolution 2011 as a Platinum Sponsor. This year, CRM Evolution—the annual event of CRM Media, publisher of DestinationCRM and CRM Magazine—is happening at the New York Hilton, August 8-10. Last year, our CRM Evolution 2010 sponsorship included two SAS customers,
Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
This week, SAS hosted the Financial Services Executive Summit at our headquarters in Cary, NC. Part of the content was a fascinating panel discussion moderated by Lori Bieda, the SAS Executive Lead for Customer Intelligence. In the picture below, Lori is on the left and she was joined on the
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
I am at the Forrester's Marketing Forum in San Francisco and today’s keynote presentations included two of Forrester’s Principal Analysts, Chris Stutzman and Emily Riley. Their presentation was provocatively titled, How to Succeed in a Decade of Digital Disruption: ADAPT to the CORE, which tied to the show’s theme, “Innovating
