Tag: social media analytics

Heather Lowe 0
Data scientist as venture capitalist

We’ve all heard the old saw, “If you torture data long enough, eventually it will confess to something.” But when it comes to spurring real change, how about ditching the dungeon-master act and thinking like a venture capitalist instead? Wouldn’t that pay bigger dividends? That was the tip from Ravi

Customer Intelligence
Leo Sadovy 0
Coolhunting and the Product life cycle

While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both.  Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching

Customer Intelligence
John Bastone 0
Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like

Alison Bolen 0
Twitter is a big data problem

Back in my day-one post of this "HPA once a day project," I promised a post about Twitter as "big data." I know some of you are already moaning about the noise on Twitter and the "what I ate for breakfast" type of commentary that's prevalent there. So I'm going to

Customer Intelligence
John Balla 0
The holiday jingle marketing mashup

According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting.  What we now know as a "jingle" first aired on Christmas Eve in 1926, touting the merits of General Mills' Wheaties cereal.  As we all know, musical messages have since become a staple for advertisements on

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