I've recently had the chance to work with Olivia Parr-Rud, an internationally recognized expert and thought leader in predictive analytics and innovative leadership. Her pioneering techniques in predictive modeling led to the writing of her first book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley 2001). Olivia's passion for finding successful solutions for her clients inspired her research into the organizational dynamics and innovative leadership that support a culture of analytics. Her insights and observations are detailed in her second book, Business Intelligence Success Factors, Aligning for Success in a Global Economy (Wiley/SAS, 2009).
Olivia will be joining host, Eric Siegel, Ph.D. Program Chair, Predictive Analytics World for a live webinar on January 26. "Drive Your Business with Predictive Analytics" is based on findings from a recent paper Olivia has been working on with TechTarget and my colleagues at SAS. We all know, as global competition continues to shrink profit margins, organizations are seeking ways to increase revenue and reduce expenses. At the same time, businesses are being deluged with data from every action, operation and touch point. While this exponential increase in information is presenting challenges for many organizations, others are leveraging it to drive their business to higher profits. When times get tough, smart companies use predictive analytics to turn data into knowledge and gain a competitive advantage. Read More





