The value of analytics to solve multiple business problems really makes analytics the ultimate reusable business investment, or as they say in the energy industry, it may be called a renewable resource.
As I've commented before, organizations send billions of dollars on storing data, and unless you happen to be a storage vendor, storing data isn't what keeps your company in business. In a similar manner, the three V's of Big Data - volume, variety and velocity - have more to do with handling and storing data than with providing business value. The value of data comes when it gets transformed into information or insights, and that insight leads to the right decision maker who can use it to make a more informed decision.





