In the last two weeks I've put some effort into opting-out of emails. I can't read them all because simply get too many, so something has to give. In some cases, I signed up for the newsletter or opted in to something with every intention of keeping up, but it just became too much. In other cases, my name has been added to some list and then it got sold, so I get all sorts of emails from people and organizations I’ve never heard of. So, if I haven’t opened your email in the last few months, then I've likely unsubscribed from your list - don't take it personally.
Unsubscribing can be simple and straightforward – one click and done. Other times, you might first be asked "why you are leaving." That’s a little more work, but it’s also nice because you get the impression that they care what you think. In any case - choose the drop-down or enter the reason in the text field, and it’s done. Simple.
And then there are the ones that keep coming and coming. They offer the perfunctory unsubscribe process, but sometimes you are only able to opt-out of getting emails from specific people in their organization, or from receiving emails on a specific topic. It doesn't seem to matter because you still get the emails but from different people or about different topics and it's the same organization doing the sending.
The emails are really from the same company putting their same spray-and-pray hard sell in an email with another oh-so-clever subject line. To me - that’s annoying.
It’s disrespectful and it makes me want to not do business with you.
There’s one national retailer that I’ll leave unnamed that lets me upload digital pictures and pick them up at the store by my house. Read More