Customer Intelligence Blog
Evolving relationships for business growth
In part one of this blog series, we introduced the automation of AI (i.e., artificial intelligence) as a multifaceted and evolving topic for marketing and segmentation. After a discussion on maximizing the potential of a brand's first-party data, a machine learning method incorporating natural language explanations was provided in the context
Marketers and brands have used segmentation as a technique to deliver customer personalization for communications, content, products, and services since the introduction of customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, psychographics, geography, digital behavioral
Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a
Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo. In the forty minute video below, observe how SAS Customer Intelligence
These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow
In my previous blog post, I explored how reinforcement learning is taking the guesswork out of marketing to deliver great experiences. Let’s take a look at two additional areas where AI is transforming the customer experience: recommendations and natural language processing. Personalised recommendations get a boost from AI We’ve all