After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we can't meet in person this year, the energy, learning and community networking of this annual event has not been lost.
We're excited to announce that you can get all of the great presentations and sessions you were looking forward to – virtually.
- SAS Global Forum 2020 proceedings (white papers for breakout sessions and e-posters)
- SAS Global Forum 2020 video presentations and demos
I want to call your attention to the breakout session entitled: Hybrid Marketing, Campaign Management, and Analytics’ Last Mile Using SAS Customer Intelligence 360
Click the play button below to see the 25-minute video presentation and technology demonstration for this breakout session (see the proceedings for this breakout session).
To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.