SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360


After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we can't meet in person this year, the energy, learning and community networking of this annual event has not been lost.

We're excited to announce that you can get all of the great presentations and sessions you were looking forward to – virtually.

I want to call your attention to the breakout session entitled: Hybrid Marketing, Campaign Management, and Analytics’ Last Mile Using SAS Customer Intelligence 360

Click the play button below to see the 25-minute video presentation and technology demonstration for this breakout session (see the proceedings for this breakout session).

To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.


About Author

Suneel Grover

Advisory Solutions Architect

Suneel Grover is an Advisory Solutions Architect supporting digital intelligence, marketing analytics and multi-channel marketing at SAS. By providing client-facing services for SAS in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, financial services and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU), and a MS in Integrated Marketing Analytics from New York University (NYU).

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