Tag: Hybrid Marketing

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a

Advanced Analytics | Analytics | Customer Intelligence | SAS Events
Suneel Grover 0
SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360

After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we

Advanced Analytics | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3]

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must