Tag: Campaign Management

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 3]

In parts one and two of this blog series, we introduced the automation of AI (i.e., artificial intelligence) and natural language explanations applied to segmentation and marketing. Following this, we began marching down the path of practitioner-oriented examples, making the case for why we need it and where it applies.

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 2]

In part one of this blog series, we introduced the automation of AI (i.e., artificial intelligence) as a multifaceted and evolving topic for marketing and segmentation. After a discussion on maximizing the potential of a brand's first-party data, a machine learning method incorporating natural language explanations was provided in the context