Customer Intelligence Blog

Evolving relationships for business growth
Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 2]

In part one of this blog posting series, we introduced machine learning models as a multifaceted and evolving topic. The complexity that gives extraordinary predictive abilities also makes these models challenging to understand. They generally don’t provide a clear explanation, and brands experimenting with machine learning are questioning whether they

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1]

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines

1 2 3 4 127