A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and ability to execute.
SAS® Customer Intelligence helps organizations get in sync with the customer journey by enabling them to combine direct and indirect communication channels – websites, stores, catalogs, direct mail, email, mobile, etc. – and take action using the customers’ channel of choice. And continuous improvements are what keep SAS a leader in this area.
Recent updates to SAS Customer Intelligence improve offer staging and real-time arbitration. With consumers increasingly demanding faster service, this helps brands deliver immediate and appropriate response across digital and traditional channels. Supplying a next best offer or action to a consumer – one that is anticipated and contextual – is the Holy Grail for brands striving to advance their marketing, service and support.
Providing this organic and refined next-best-action capability positions SAS as the analytically based, decision-making “brain” within enterprise marketing today.
Other new features include:
- Improved “next best offer” management. Marketers can set offers to be arbitrated at the individual customer level, easily deliver consistency across all channels and centrally set customer eligibility criteria as part of each individual offer. Read More