According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at all.
This level of automation will provide businesses the agility they need to make better, faster decisions for their customers. SAS recently hosted a webinar on decision management and analytically driven marketing. It's one part of a series of on-demand webinars that explores how you can balance the use of smart machines and human ingenuity to build a brand that thrives through the next decade.
The most recent webinar in the series explores how the analytical scoring of attribution models can help brands optimize marketing operations and outcomes.
Specifically, it covers:
- Blending the art and science of marketing operations.
- Marketing attribution and performance measurement.
- Tactical optimization and testing.
- Optimizing customer journeys with reinforcement learning.