All of us we have had the unfortunate experience of going to a store and encountering a salesperson who is unable to give us expert advice about a product or service. It’s not because salesperson is unwilling to help us, but rather because he or she does not know in
I was standing in the greeting card and seasonal gift aisle at my local grocery store recently surrounded by Valentine’s Day goodies. All the other shoppers standing in the aisle with me looked as perplexed as I felt. Should I throw in the towel, succumb to pressure, and get my
Today’s retailers have access to vast stores of data that allow them to create the personalised retail experience that customers have come to expect. Used in the right way, analytics can be the key to bringing customers in through the door, building a better online experience, or simply helping weather
You probably heard the recent announcement this past Friday that Walmart will be closing 269 stores. Are any closing near where you live? This blog shows some really cool SAS maps to let you drill-down into the data! I've seen a few maps showing which Walmart stores are closing, but they
While 2015 was an unpredictable and often difficult year for many UK retailers, their customers have certainly prospered. The Christmas season, in particular, saw increased discounts for the fifth year in a row. This followed a period when changing weather patterns and price deflation had already offset predicted sales, both in-store and
It’s hard to believe that another year is over. 2015 is behind us; 2016 is ahead. As I looked back over this year, I recalled starting last year at the National Retail Federation Big Show. I presented in the SAS booth on “Optimizing Pricing Decisions.” The presentation was simple and used the concept of
I was reading through Deloitte University Press' 2015 Holiday Spending survey - the results were interesting, but their graph made you jump through mental hoops to understand the data. So of course I used SAS to create a simpler version of the graph, so you'll have more time for holiday shopping!
As we all know, marketing today is moving fast (although everyone was saying that in 2005, and will be in 2025!) Currently, one of the “accelerators” is that of digital marketing, with real time event driven campaigns being one of the latest mantras. For example when a customer puts something
The holiday season is a festive time of the year. But it can also be a nail biter for retailers. Months of planning can be sidetracked by fickle consumers or aggressive pricing from competitors. Paying attention to even a little bit of data can work wonders. In October, SAS conducted
Once upon a time, the festive countdown began when towns and cities switched on their Christmas lights. We all sat at home, eagerly waiting for Christmas adverts to debut. Retailers could plan based on the number of weekends left until Christmas. But last year, all that changed – the Black
Recently I read an article on National Retail Federation's "Halloween Headquarters" that 1 out of 6 millennials will dress up their animal for Halloween versus 13% of adults. With the rise in cat lovers and hipsters, I wasn’t surprised. I’m not going to lie, I once had a Pomeranian named Armani
The Rule of Three is a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things – Wikipedia. 3 Ps of success, Blind Mice, Little Pigs, Stooges, Musketeers, The Matrix, The Lord of the Rings, rings, pairs
All of us in the retail and wholesale industry, regardless of role, are responsible for the same objectives: Increase customer satisfaction, inventory productivity, and profitability by way of localization and omni strategies. We've learned that our best strategies sometimes fall short; we spend significant effort analyzing, only to achieve marginal results. Many of
In the past, the supermarket wars were fought on location and floor space. The biggest supermarkets had the most space in the best locations. Today it’s very different as battles are won and lost on price, loyalty and maintaining profit margins. The price of milk rose to the top of the
El internet de las cosas (IoT por sus siglas en inglés) no es un concepto nuevo, sin embargo es una tendencia creciente que apenas en 2015 se está monetizando con proyecciones de hasta un impacto económico de 8 mil millones de dólares. Que todo y todos estén conectados siempre es
I realized a little while ago that I may have more loyalty cards and memberships than the average person. (And that I more actively prove my loyalty than the average person). But as anybody who has ever signed up to a mailing list or for a store card knows, having
Cuando un vendedor utiliza todos los datos disponibles para comprender mejor al cliente, puede crear programas de ventas innovadores y tomar mejores decisiones. Los minoristas que no toman en serio sus datos, corren el riesgo de ser empujados hacia el estante de liquidación. El liderazgo de un retail depende fundamentalmente
If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.
How often do you give much thought to your card swipe? It’s become so commonplace that I doubt you think of it at all – and that’s how it's supposed to be. Fast, easy and a complete non-event so you can be on your way in no time at all
USA Today recently published an article titled 10 retailers take two-thirds of your money. The story highlights the revenue distribution among the Top 100 retailers in the S&P 1500. It was startling to see that such a small number of retail powerhouses take in such a large percentage of consumers’ income.
Hoy en día las cadenas de retail tienen un severo competidor: los pequeños comercios, quienes a partir de 2003 han mostrado un incremento en sus ingresos, provocando una baja de 7% en las ventas de los grandes almacenes. Se estima que en los próximos cinco años, 36, 000 empresas de
Not so long ago, I started my retail/merchandising career in the juniors division at the corporate office of a retailer. It was so exciting to be in a place where I could wear the clothes that I worked with, and I was sure that picking out cute clothes all day was what I
On Monday, SAS announced the beginning of a new era with its Toshiba Global Commerce Solutions OEM partnership. This is the first time SAS has provided its technology for an equipment manufacturer to wrap into its solution to help retail customers gain the benefits of advanced analytics. We always ask
I just found out that Girl Scout cookies haven't changed from when I was a kid. I just moved to a different area, serviced by a different cookie maker! That's what I found out from the cool map in an article on latimes.com! The article explains that there are two different
Black Friday might seem like a long time ago now, but the impact of this new phenomenon in the UK still ripples. Retailers such as Dixons Carphone embraced the shopping day and once the results were tallied, that turned out to be a good move. The retailer attributes the success to careful planning
Retailers are always trying to get closer to customers. But it’s not just about improving service to those customers – it’s about understand more about what products they are demanding so as to make better forecasting decisions around, for example, how much of a particular item is needed in stock.
Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is
Once upon a time: The toy industry has invited me to the world‘s largest toy fair, which took place recently in the city of Nuremberg. With close to 3,000 exhibitors the toy fair is bigger than ever before. Success is the theme of the event, and most German retailers cannot complain with consecutive
Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive
Think about what makes you shop at the same place over and over again. Is it attention to detail or the fact that you're always remembered? What makes a good customer experience, regardless of channel? Darren Stoll, Group Vice President of Marketing at Macys.com recommends these three guidelines for retailers: Think about