Who doesn’t want to be proactive? Many a starry-eyed presenter have discussed the subject of predictive decision making. Usually, the story goes something like this: “You can’t drive your car looking in the rear-view mirror. You have to look out the wind screen. Therefore, you need predictive decision making.” Examples
Analytics offers heaps of promised benefits – from reduced churn to increased sales to deep and actionable insight on customer preferences. But sucessfully deploying analytics in your organization can be challenging. Where do I start? Which projects should be prioritized? How should my organization be structured for success? What technology innovations are key to include?