Customer Intelligence Blog
Evolving relationships for business growth
Many businesses recognise the value of using customer decisioning models. Most also recognise that the fresher the model, the better the decision. But how important is it to keep the models fresh, and is it worth investing in automation? Many clients struggle with building that business case. Below are some
The outbound marketing landscape, especially in the retail industry, is a challenging one. Customers are receiving multiple communications from multiple businesses, and for marketers it’s sometimes hard to understand which activity is driving results. Many retailers have a complex multichannel strategy of internet, email, direct mail, telemarketing, and catalogues. These
The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning