Customer Intelligence Blog
Evolving relationships for business growth![When it comes to one-to-one marketing, even identical twins differ](https://blogs.sas.com/content/customeranalytics/files/2016/03/twins.jpg)
Rand Merchant Bank (RMB) ran an advert a few years ago, showing identical twins born 10 minutes apart. The advert shows how this small difference had a great bearing on their lives, with two very different personalities developing, and, of course, both eventually finding contrasting but equally fulfilling careers at the bank. I
![SAS named a winner on the 2016 CRM Watchlist CRM Watchlist 2016](https://blogs.sas.com/content/customeranalytics/files/2016/02/CRM-Watchlist-Winner-2016-2.jpg.png)
Consider the last email or digital ad you received from a favorite retailer. It may have included an offer to save 20 percent on your next online purchase, or an invitation to shop in store during an exclusive sale. You don't think too much about this brand’s customer relationship management
![Unlock your retail potential with better pricing models and brand loyalty](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Today’s retailers have access to vast stores of data that allow them to create the personalised retail experience that customers have come to expect. Used in the right way, analytics can be the key to bringing customers in through the door, building a better online experience, or simply helping weather
![Martech moves forward in 2016](https://blogs.sas.com/content/customeranalytics/files/2016/01/marketing-future.png)
Martech is moving fast - pulling in other segments of technology as it pushes forward into 2016. We are well on the way to 2020 - where WalkerInfo predicts that customer experience will be the primary differentiator for consumers over the traditional four P's of marketing (product, place, price and promotion).
![The analytics of customer intelligence and why it matters](https://blogs.sas.com/content/customeranalytics/files/2016/01/Image-3.jpg)
I begin this blog post with one goal in mind. I want to raise awareness on the subject of customer and marketing analytics, and why this field is exploding in interest and popularity. Let's begin with a primer for the uninitiated, and lay down some definitions: Customer Analytics: The processes, technologies, and
![Analytical segmentation for data-driven marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,